Any Internet marketer knows traffic is the lifeblood of all online business ventures. Just because you build it, doesn’t mean they will come. Building traffic alerts people, and the search engines that a website is on the Internet. Without traffic, there are no buyers. Without buyers, there is no income, and without income, there is no business. Even if you’re not directly selling a product, solely making money on ad clicks, without people there to click the ads, you’re not going to earn any income.