This 21 step program is designed to teach the business owner show to tap into the power of the Google search engine. Why do you care?  Well you care because the internet is an emerging technology that people are constantly turning to.  As many other mediums (radio and print for example) are losing their following, the internet is gaining one. In the not too distant future, things like the Yellow Pages will be an afterthought.  There is no reason to waste the natural resources when people can simply jump on the internet and search for whatever they need.